Chris Odegard

Forthcoming Book

Becoming the Person People Want to Do Business With

Earn Respect, Build Trust, Create Relationships

Practical business principles drawn from more than forty years of working with customers, negotiating complex deals, and building relationships around the world.

The manuscript is complete and undergoing editing. Stories connect each principle to real situations, helping readers apply the lessons in their own business relationships.

Copies for You and Your Organization

The book is not yet available for purchase. You can inquire now about signed copies, corporate quantities, or books for a future event. Availability, pricing, and delivery details will be confirmed before any order.

Coming Soon

Paperback and eBook

Purchase details and retailer links will be added when the book is available.

Planned

Signed Copies

Interested in a copy signed by Chris? Ask about availability or a personalized dedication.

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Planned

Bulk and Corporate Orders

Bring the principles to your team, leadership group, or clients. Discuss quantities, signing preferences, and your preferred delivery date.

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Books for Your Event

Planning a speaking engagement with Chris? Ask about books for attendees, pre-signed copies, or an on-site signing as part of your event.

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Inside the Book

Part I — Foundations

  1. Know Your Product
  2. Know Your Customer
  3. Understand Your Competitors
  4. Know Your Stuff

Part II — Character

  1. Treat People Well
  2. Never Lie

Part III — Mastery

  1. Understand the Why of Your Terms
  2. Really Understand the Issue

Part III — Mastery (continued)

  1. Understand How Your Company Works
  2. Use Your Team

Part IV — Relationships

  1. Nobody Leaves the Negotiating Table Feeling Bad
  2. Always Mix Business with Pleasure
  3. Business Is a Marathon, Not a Sprint
  4. Reputation Is Everything

Part V — Trust

  1. The Contract Is the Floor, Not the Ceiling

Part I — Foundations

  1. Know Your Product
  2. Know Your Customer
  3. Understand Your Competitors
  4. Know Your Stuff

Part II — Character

  1. Treat People Well
  2. Never Lie

Part III — Mastery

  1. Understand the Why of Your Terms
  2. Really Understand the Issue
  3. Understand How Your Company Works
  4. Use Your Team

Part IV — Relationships

  1. Nobody Leaves the Negotiating Table Feeling Bad
  2. Always Mix Business with Pleasure
  3. Business Is a Marathon, Not a Sprint
  4. Reputation Is Everything

Part V — Trust

  1. The Contract Is the Floor, Not the Ceiling